"All journeys have secret destinations of which the traveler is unaware" ...by Martin Buber
Liberty London April 13 QR Windows!
Liberty’s took a new take on their traditional fashion inspired displays and instead represented 10 products that are sold in store and online through an interactive window. The windows featured broken down objects; elements, ingredients or the origin of the piece, along side a clue and QR code. Through not showcasing the product in the window, it encouraged the viewer to interact with the window to find out more.
When the QR code is scanned with a reader on your smart device it revealed the answer, a story behind the product’s history within the store as well as an online brochure showcasing images, videos and detailed stories on the origins of each product.
Liberty London continues to showcase the use of interaction, technology, products and forward thinking.
Launching this SS13 is the brand – Cécile!
This brands brains focuses truly on the clothes rather then the identity of who’s behind it, creating an intrigue. It has a modern edginess; trend focused, fresh, vibrant prints and statement slogans.
Slogans include “Man get out” and “Bad ass paris”.
The team describe the brand as “Bold, luxe street, French and not too serious…There is already a Cécile sensibility, which is a little tongue-in-cheek and that will always be there.”
The designer brand fits the really accessible and flattering price that captures a relatively wide target market, whilst in keeping with a European aesthetic.
Cécile is named after one of the founders’ grandmothers who was an eccentric artist dressed head to toe in animal prints. The idea was to bridge the gap in the market, for a brand that could be worn with a variety of garments. One of the founders mentions “Cécile is all about high impact T-shirts that enhance your best basics, high-end or high-street.”
Currently available at Liberty’s .
POP UP LAUNCH - THE COLLECTIVE
Today is the launch of the Collective - a british designer collective pop up store at Bicester Village. Designers include Hussein Chalayan, J.W.Anderson, Preen, Mary Katrantzou and Piers Atkinson. The boutique will offer an range of iconic British inspired pieces from the past and present to follow the theme of vintage.
VOGUE FESTIVAL 2013
Two days packed of talks by various people in the industry, including Paul Smith, Alexa Chung, Donatella Versace and Christopher Kane. All of them sharing their background, inspiration and life stories, whilst in between access to a cheeky braid bar, makeover and the vogue shop.
Albert Elbaz <3! With his contradictory admissions, he entertained and amused the audience whilst gaining the most amount of spontaneous applauses.
One of his words included;
“I like first class, but I don’t like first class people - I prefer the people in coach,” he said. “I like fine restaurants, but prefer the taste of McDonalds. I like to be perfect, but I don’t like perfection - I think it’s dangerous. There is nothing after perfection. I know, I am a walking contradiction.”
Another quote was inspirational and true to women, where Mr Elbaz spoke about the Lanvin collections, his view on fashion and women;
“Fashion should not be about having a second skin - it is about fantasy; about putting on a red, chiffon dress, looking in the mirror and feeling amazing. A woman once said to me, ‘Every time that I wear Lanvin, a man falls in love with me.’ I thought ‘How sad, why isn’t she the one falling in love?’ That’s the woman that I want to dress.”.
Natalie Massenet had an hour packed of inspirational quotes about life, work, her joruney and her very own instabiography!
A few of her life lessons included:
“There is no recipe for success - it is as unique as you are”
“People think success looks like a direct line but actually it’s a very wiggly line”
“When you visualise something with self-belief the universe conspires to help you - you still have to work hard but it can happen”
A great but pricy event for the fashionista, to gain a further insight into the designers life, thought and background. One element was constant - fashion is about following that dream, your instinct, being grounded and working hard.